6: Cheers to Product Placement

Our empty wines, prominently placed to convey the theme of product placement. Little Man decides to display himself in a Heineken box throughout recording, as if to say we should switch to beer.

This episode is brought you by:

Where there's entertainment, you're more than likely to find product placement. While most of us are programmed to either ignore it or acknowledge it with a passing glance, you can't avoid it.

Our wine for this episode: Dr. Loosen Bros. 2014 Riesling & VOGA Italia Pinot Grigio (Emily bought it for the bottle)
Our cheese for this episode: Dutch Gouda and Smoked (aged?) Gouda

From the Reese's Pieces in "E.T." to trying to determine if the music video you're watching is entertainment or an infomercial, product placement rears its ugly, ubiquitous head in most forms of media consumed by the general public (including, indirectly, this podcast).

What we thought would be a narrow topic to research turned into a fascinating discussion on different techniques marketers and advertisers have used to get their brands noticed in popular television, movies, music, and even books.

Even though we mention quite a few celebrities, like Britney Spears and Lady Gaga, we failed to mention Queen Elizabeth II in this episode! We'll have to make a point to mention her twice in our next one.

Tune in every other #WineWednesday for a new episode! Cheers!

Here are some of the resources used for this episode:

http://www.cnbc.com/2011/06/03/10-Big-Successes-in-Product-Placement.html
http://brandchannel.com/2015/02/20/announcing-the-2015-brandcameo-product-placement-awards/
http://www.fastcocreate.com/1681915/when-a-name-brand-just-wont-do-hollywoods-best-fake-products
http://www.theglobeandmail.com/report-on-business/industry-news/marketing/out-of-place-how-brands-respond-to-unauthorized-product-placements/article6824723/?page=1
http://www.brawndo.com/
http://consumerist.com/2007/12/18/brawndo-becomes-a-real-product-gets-taste-tested/
http://abc7chicago.com/food/homer-simpsons-favorite-duff-beer-now-available-in-chile/881482/
https://en.wikipedia.org/wiki/Product_placement
http://www.nytimes.com/2007/01/15/business/media/15everywhere.html?pagewanted=all&_r=1&
http://www.snopes.com/business/market/mandms.asp